Why Most Analysis Fails Before It Begins | Interpreting Coordinates Ch. 12
Interpreting Coordinates The Human Role in an Algorithmic World PART II · Chapter 12 AEP Core Protocol · From Entity to Translation Before we ask where something belongs, we must first ask what it is. Most people don’t. And that is where analysis begins to fail. 1. We Already Use Entities We speak in entities every day. We say: This restaurant This person This brand This work Each expression sounds complete. It seems to point to something already defined. But we rarely ask the question underneath it: How much of this are we treating as one? That question comes before placement. Before we can ask where something belongs, we must first decide what exactly is being placed. 2. An Entity Is a Unit, Not an Object An entity is not an object. It is not something that exists on its own. An entity is a unit defined for analysis. The same object does not produce a single entity. It can produce different entities depending on definition: What is included What is excluded What is grouped together T...